Learn More About Our Trusted Accountants In London
Our Accounting Story
It all began in 2015 with an idea to make accountancy useful for small businesses and freelancers, while also prioritising supporting charities and not-for-profit organisations. Traditional accountants seemed so completely focused on producing statutory accounts, which tended not to be of any use to the small business owners who were paying for them. The fact that they tended to be produced 9 months after the year end, and dealt with events nearly 2 years in the past, didn't help either. The whole process seemed designed to be an exercise in compliance, and missed an incredibly valuable opportunity to do something useful with all of that carefully scrutinised information.
So Accountant On Duty was born. Leading chartered accountants in London with a goal. To do accounting differently: to try to make accountancy preemptive, rather than simply retrospective. To look beyond the balance sheet, to set entrepreneurs up to succeed and fundamentally to help small businesses grow and thrive.
Our proposition seemed to strike a chord with the small business community, and under the impressive leadership of our founder, Bryan Pereira, before long we were inundated with enquiries from entrepreneurs keen to do things differently. Our London office went from strength to strength, and we began offering our accounting services remotely to clients across the UK. Technology has been important to us from the start. Accounting software has come to underpin our practice and the way we support our client base. The ability to automate data entry, bank reconciliation and payments has the potential to dramatically decrease costs and free up time to help businesses grow.
Our Accountancy Approach
Our main objectives are to help our clients protect their assets, increase their wealth, and pay less tax now and in the future. Our experienced and qualified advisers do this by providing the most up to date and innovative financial advice available in the market place. Bryan Pereira and his team of Chartered Accountants in London bring 'joined-up thinking' to Financial Planning and Tax Planning in one solution. We simplify the accounting process for our clients, enabling them to focus on other critical aspects of their business strategy while knowing that their finances are under control. We pride ourselves on building long term relationships with our clients by offering excellent customer service and providing truly independent advice. All clients are offered a bespoke accountancy service and advice is personalized to suit their personal financial requirements and goals.
Meet The Team
Our Chartered Accountants in London comprises the best minds in the accounting sector. With years of combined experience, Accountant On Duty can help you take your business to the next level with peace of mind. As a smaller accounting firm, no detail is lost and communication is regular and transparent. Most importantly, our clients are offered the best financial advice and accounting services. Our team of AAT and ACCA qualified accountants and business consultants provide accounting and business services for entrepreneurs, small business and start ups, as well as freelancers and consultants. Accountant On Duty wants to make your life as easy as possible. We don't want you having to waste time keying in or having to duplicate financial data. We also want to provide your information at your finger tips, so you can make real time decisions and make the most of every opportunity.
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Call and speak to one of our friendly team of accountants and we will be delighted to help and offer our accounting advice in any way possible.
We Offer A Free Financial Review
Assess your financial objectives and goals for your business
Discuss with you your existing financial plan and current investments
Complete tax planning and scenarios to cover all possible outcomes